Brand Manager-Chandon China

  • 公司企业: Moët Hennessy Diageo China
  • 地点: China
  • 业务范围: 葡萄酒和烈酒
  • 合同类型: 固定工作
  • 行业: 传讯与广告
  • 要求经验: 最少5年
  • 编号: MHAP00231
  • 发布日期:


Job Description: > Assist Marketing Manager to do the brand strategy planning and focus on Brand development including new innovation and product positioning development. > Design Off-trade (both modern and traditional)/ e-commerce / Institutional strategy and manage execution. > Design and execute digital communication activation. > Authors campaign summary/analysis. > Budget control and monitoring. > Coordination with external (PR / Digital / Media / BTL / partner etc) and internal resource (Trade Marketing / Sales / Finance). > Key Project > Brand Communication strategy development. > E-commerce project. > Eco system design and implementation. > A&P management. > Partnership & sponsorship. > Other short term multi-function project.


Profile: > University graduate or above, major in Business/Marketing. > Excellent English and Mandarin in speaking and writing. > Minimum 5 years product management experience with an international luxury/consumer goods company. > Strong marketing sense and well understanding on Chinese Millennials. > Solid brand marketing knowledges / experiences. > Well understanding and experience of social /digital marketing & communication. > Good in planning & figures. > Good communication & presentation skills. > Good wine knowledge. > Good PC skill. > Objective and result oriented. > Priority setting and follow up. > Time management. > Strong commercial marketing sense and be insightful on consumer understanding. > Creative and strategic thinking as well as logical analytical skills.