PR Manager

  • 公司企业: Celine China
  • 位置: China
  • 业务范围: 时装和皮具
  • 合同类型: 固定工作
  • 行业: 销售
  • 要求经验: 最少5年
  • 编号: CELI01759
  • 发布日期:


Public Relations

- Assist all press events and functions as well as communications tools

- Manage local press sample lending to external parties

- Manage press rack rotation between China and other regional markets including customs follow-up

- Manage all lending of public relations materials and information releases to both internal (stores) and external parties

- Prepare news releases and text translations

- Manage monthly press coverage performance reporting; To collate and report on PR information in media

sources as well as other PR actions by competitors

- Maintain a library of publicity and promotional materials, gifts, audio/visual materials, etc.

- Develop strong relations with the media and social communities



- Assist planning and implementation of activities aimed at increasing customer base & sales

- Assist all VIP / customer functions

- Manage production of printed materials including DM and other promotional materials

- Manage ordering and distribution of printed sales tools to stores


Owned Social Media Management:

-Take responsibility of brand owned social platform's content plan & technical operation and development with focus on acquisition and retention through engagement, consistent and effective corporate and product communication;

-Respect the luxury image of the brand, adapt the global social media calendar with local market's agenda, and identify the creative needs for interactive content development;

-Manage the content & design validation with HQ on time for all designated social media platforms and ensure the consistency of messages across multiple networks;

-Maintain daily activities to monitor the follower-imitated conversations and inquiries; coordinate with relative functions with appropriate reaction.